Now that we covered some of the basic points to creating an awesome interactive eBook/white paper. Let's dive deep into the landing page and find out how to create an unforgettable first impression.
Now that we covered some of the basic points to creating an awesome interactive ebook/white paper. Let's dive deep into the landing page and find out how to create an unforgettable first impression.
The navigation is key to the user's experience when exploring your eBook, so make sure it's easy to see and in a prominent place on your creative. You want the user to be able to know where they are on any given page and be able to easily browse through the rest of the content.
Both the landing pages and the interior pages of your eBook/white paper should have a visually appealing design that helps attract and maintain the users' attention. You can utilize background images, layered images, iconography, charts, graphs, and any other design elements to display content in a visual way.
When trying to decide if you should gate a chapter or keep everything ungated, ask yourself: what is the purpose of this content, how did the user get to it, and where will the conversion take place? If a user already completed a form to get to your eBook/white paper, there is no need to gate the chapters; however, if you want to collect information that hasn't been collected, you can gate a few or all of the chapters.
If you decide to gate a chapter, make sure to use visual cues so that the user knows which chapters are gated and which are not. Using simple lock and unlock icons can help solve for this.
Every eBook/white paper should have a strong call-to-action that should be placed somewhere that's easy to find. You can play around with the placement but just make sure it stands out and delivers a clear message.
You know how to hook your audience with a well-designed landing page! Let's dive into the chapters.
You're on your way to creating a great eBook/white paper! But, your eBook or white paper isn't done yet. Let's check out some best practices to consider when creating your chapter pages.
We can help you strategize, design, and implement successful interactive content today. Get in touch with us to discover how our services can help your team.