The most popular eBooks/white papers contain tips, lists, and best practices. However, that doesn't mean that your material should be entirely made of this type. You will also want intros, stats, and descriptive content to supplement the information.
eBooks should be fun, conversational, and flow in a way that the reader can hop from one section to another. Therefore a good best practice is to simply write as you speak. Use “you” for a more direct and personal approach that engages your reader and keep your writing clear, concise, and casual. For white papers, it's ok to have a more technical approach.
The best thing about interactive eBooks/white papers is that they allow the users to engage with the content in a way that a static PDF never could. So take advantage of this and utilize the platform's interactive capabilities to involve your audience. Use videos, flows, reveals, quiz questions, and animations to create a compelling and engaging experience.
An eBook/white paper helps establish your company as a thought leader. Therefore by including contributions of known experts, it can help boost the credibility of your eBook/white paper and enforce your position as that thought leader.
We can help you strategize, design, and implement successful interactive content today. Get in touch with us to discover how our services can help your team.