Content Marketing Assessment

​Results & Recommendations

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Interactive content is far more effective than static content for differentiation, education, social sharing and lead generation.

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93% of marketers reported that Interactive content, such as assessments, calculators, configurators and quizzes is significantly more effective at educating buyers than static content.

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According to Content Marketing Institute’s 2017 research, 87% of marketers agree that interactive content grabs the attention of the reader more effectively than static content.

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According to Demand Metric, interactive content is 93% more effective than static content at generating social sharing engagement.

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In the 2016 Content Marketing Institute Benchmarks report, marketers reported lead generation, lead quality and sales as their most important goals and metrics.

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ion is The Interactive Content Platform

See How the Platform Shortens Timelines, Reduces Costs, and Simplifies the Process!

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