Does the assessment title match the content that drove the user to this page? Design, imagery, and copy should match from one page to the next. Deliver on the user's expectation by keeping the journey from their original destination to the assessment seamless.
Setting user expectation on the landing page about the commitment they are about to make is a great way to ensure they complete the entire assessment. Expectation can be made by showing the total number of questions or average time needed to complete the assessment.
Ever land on a page and feel lost? The purpose of the page or call-to-action was probably hard to find. Put the CTA front and center so the user doesn't struggle with next steps.
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