A great infographic starts with great content. Let's dive into the elements you should consider when building and strategizing your content for an infographic.
Find a topic your target audience is interested in by asking yourself who, what, and how. Who is the targeted audience? What issues do they have or solutions do they need? How can you better communicate the solutions and connect it with reputable data?
Infographics are long, scrollable pages that have a lot of content on them. Make it easier for users to navigate to the topics that are relevant to them by adding in a navigation in the header.
Infographics should be informative and educational but they should also have a goal. Your CTA should be present upon landing and it is best practice to keep it “sticky” so that users can access it easily no matter where they are on the page.
When using facts and figures make sure your sources are reliable and cite your sources. People want to know where you got your data and it makes the information more reputable.
We can help you strategize, design, and implement successful interactive content today. Get in touch with us to discover how our services can help your team.